The new doll's fashion is more kid-like, her accessories are larger for littler hands, and her hair is extra long for easier brushing.
Barbie has been transformed again, this time into a version for children as young as 3. Her fashion is more kid-like, with playful heart, star and flower designs on jammies and flouncy preschool-friendly dresses and swim gear. Her accessories are larger for littler hands, and her hair is extra long for easier brushing.
Lisa McKnight, a Mattel executive vice president and global head of Barbie and dolls, told The Associated Press the company created the new version in response to feedback from parents.
“We talk to parents and kids almost 365 days a year,” she said. “We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn’t have the fine motor skills to have a positive play experience with our traditional fashion doll.”
The first rollout of the new doll includes four diverse skin tones and hair textures.
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