On Sunday, the day of the women’s final and the day before the men’s championship, transgender social media influencer Dylan Mulvaney, 26, shared a sponsored post on her Instagram account promoting Bud Light’s March Madness contest.
Dylan Mulvaney is best known for her “Days of Girlhood” TikTok series.
In the two days since Dylan’s post about Bud Light, countless videos have been shared online showing consumers dumping their Bud Light products in trash bins and down sinks.
One particularly jarring response came in an Instagram video posted Tuesday by the singer-songwriter Kid Rock. It stated “F--- Bud Light and f--- Anheuser-Busch,” he shouted, while wearing a “MAGA” hat, after shooting at cases of Bud Light with what appeared to be a semi-automatic rifle.
The video has rack up over 1.2million views.
Whe Asked about its partnership, a spokesperson for the beer said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”
Despite the criticism, Mulvaney continues to share her journey. Last month, she celebrated her first anniversary of transitioning with a cabaret show, “Dylan Mulvaney’s Day 365 Live!,” at New York City’s iconic Rainbow Room. The live-streamed event raised funds and awareness for The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ young people.
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